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FAQs for the business owner

Where do I start?

If you are thinking about taking the plunge into the entrepreneurial world, often times it's hard to know where to start. You've talked to your family and business mentor, you have your idea set and ready to go, funding is secured, and now you're ready to make your dream come to life... and that's where Xfactor Designs fits in. We can help you come up with a business name, tagline, identify available domains that make sense and then, we can help you design your logo, business cards, website and any printed collateral you may need.

 

I've had several people create ads for me and they all look very different, does that help my business?

A professional graphic design company like Xfactor Designs can help you create a cohesive look to all your marketing, allowing you to brand your business so consumers are consistently reminded of your product or service. For example, a consumer may not need a dentist right now, but in a couple of months when they realize their dentist has retired or relocated, often times they remember seeing an ad for doctor XYZ and they will start combing media looking for the advertisement. You have a much better chance of grabbing their attention in the publication if your ad has a consistent look and feel. Consistent doesn't necessarily mean the same exact look, but a cohesive identity using similar types of photography, color elements, logo, fonts - the pieces that go into the creating a professional brand and identity for your small business. Please see North Valley Family's page for an example.

 

What do I do? I have a logo, but the printer says they need it in an EPS (vector format) and the designer only gave me PSD and JPG files.

When you hire a professional graphic artist to create your logo, they should provide you the logo in EPS format, which can be used in most print advertising. An EPS is a high resolution, vector based graphic that can be used for every advertising opportunity from business cards to flyers to banners to billboards. If you send us your files, we will be delighted to give you a quote to recreate your logo in Illustrator and provide you the EPS version.

 

What is the difference between a web graphic and a print graphic?

Great question, we get this all the time and it's simple. Web quality graphics are smaller files (<300KB) that are made to load fast on the internet and are 72 DPI (dots per inch). Print quality graphic are usually a large file size (1MB<) and have 300 dots per inch (DPI). If you were to take the web quality graphic and put it on a print advertisement, the images would be grainy and blurry, probably not the best image for promoting your business. If you put the print quality graphic on your website, it would take a long time to load because the file size is some much larger. Additionally, print files are CMYK, and website files are RGB.

 

Why do I need a website?

With todayís busy lifestyles, people rely on the internet to find solutions to their specific needs because itís fast, easy and can be done 24/7. As a business owner, you want to be able to sell your products or services to potential clients at their convenience. Websites can also be online resumes for your company, legitimizing your business. For example, if you have a good looking, informative website with reviews and services offerings you'll have a much better chance of the consumer contacting you. Website that are poorly done and have little content can work against you, making the prospect think if you don't put time and money into your most important marketing tool, perhaps you don't put effort into your product or service. I know what you're thinking, "why should it matter if my website is outdated or not informative at least I have one", but in today's market with everyone competing for the consumer's dollar you have to bring your A Game and we can help!