How long do you spend looking at ads in magazines and flipping through the bulk mailers you receive? The general person flips through the pages or the stack in about 2-3 seconds per page, so you have to make sure your print ad grabs their attention. Why do consumers stop and look at ads? 1) They have a specific need or 2) the design is captivating and causes them to stop and take notice. It is important to keep your advertisements looking fresh while maintaining the brand continuity.