Work with XFACTOR

Small Business Consulting

You have a great idea for a business, but you've run into a few obstacles like the name you started using is already trademarked by another company or you're not sure what would be a good website domain name. Over the last decade many business owners have come to us for advice, to help them understand how the "business" part of their business works. Let's say you're a pediatric doctor, you possess vast knowledge of tiny humans, but do you really know how to registrar a good domain name or how to create a memorable brand? That's where we come in!

As a small business consultant, we have the resources to help you identify a good business name and corresponding domain name; we can also help you research your competitor's brand and their search engine (Google) keywords. Knowing what your competition is doing and having a stronger, better presence is one of the keys to success.

People prefer to do business with people they like... business to business (B2B) networking is very important. When prospects get to know you in a professional, social setting and interact with you on a non-sales level, they are often times more receptive to hearing about your product or service. There are a multitude of professional groups and organizations that you can join to connect with other business owners like your local Chamber of Commerce or a leads group. Remember the key to B2B networking is getting involved, if you are professional, friendly and attend events consistently it should produce leads for you. When we first started in business almost all of our leads came from our local Chamber, and even if someone we met wasn't in direct need of our services, once they got to know us they felt comfortable referring us to their friends, family and business associates.

Whether you are new to business or you've been in business for 25 years, there is always a new marketing technique that you just don't have time to research or master. For many, that unicorn is social media, you've heard of it, you know it's important, but there is not enough hours in the day integrate it into your overall marketing plan. Social media like Facebook, Twitter, YouTube and LinkedIn are important FREE marketing tools that help you connect with other business professionals and consumers. We can setup and manage your social media presence or we can teach you how to do, it's your choice!

 

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