Organic SEO
What is organic search engine optimization? Organic SEO is naturalized placement on Google, Yahoo! or Bing without having to pay for a sponsored link or a pay-per-click service. In the screenshot below from Google's website, we breakdown the different areas to help you better understand the different locations for the three ranking tiers - sponsored links, pay-per-click links and organic search.
Why would you want organic placement? Over the years, consumers have learned that the links at the top of Google in the yellow box and the results in the right bar are paid placement and as such may not click on them. Do your own survey; ask your friends and family, do they click on paid placement links, do you? When your website is listed naturally on a search engine, it is because the indexing algorithms have found the messaging on your website valuable to the phrase being searched.
We offer a variety of options to help optimize your website; we can assist you with the entire project or just pieces of it.
- Evaluating your website to ensure it is setup properly using current website standards.
- Research your competitors and document their search engine placement.
- Identify keywords that your competitors are using and if they are valuable keywords.
- Evaluate the keywords you believe consumers would search for to find your products or services, then let you know if they are good selections or if they should be modified.
- Work with a copywriter to revamp your website content to make it search engine friendly with the proper keyword density and word count.
- Implement content and layout changes to your website.
- Maintain ongoing SEO campaign through content enhancements, link backs, article submissions, and social bookmarking.
- Maintain your social media presence on Facebook and Twitter.
If you would like to increase your organic website placement, we'd be happy to assist you!
